NEW Guide for How to Get Quality Backlinks
Backlinks are created when one website links to another website. Google (and other search engines) consider backlinks to be “votes” for a page. In fact, Google’s original PageRank algorithm used backlinks as a signal of content quality. Many studies have found a correlation between backlinks and organic search engine rankings.
There are fewer link building opportunities that are 100% relevant to your website. You should focus on these first.Then, once you’ve tapped those out, move down the pyramid where there will be more prospects with less relevance.Now there are two exceptions to this link prioritization strategy:
It’s ALWAYS okay to get links from super authority sites like the New York Times, Washington Post, or .edu/.gov sites.The Relevancy Pyramid changes if you’re working in local SERPs.If Google is sending organic search traffic to a site, what does that say?It means that it’s likely a trustworthy website. In general, sites that are popular in organic search are valuable link building opportunities.
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