Boost Domain Authority and organic traffic to create backlinks
Domain authority (DA) refers to the number of relevant backlinks—links to your website from other reputable sites—your site has. The relevance of those backlinks also contributes to your score.Moz created the Domain Authority metric to help businesses figure out where they may rank on search engine results pages (SERPs).
They estimate a page’s possible ranking via several channels, “including linking root domains and the number of total links, into a single DA score. This score can compare websites or track the ‘ranking strength’ of a website over time.”Some brands are authoritative without even seeming to try. This is because the keywords that naturally exist on their websites will carry some weight.
Domain authority is determined on a logarithmic scale. This means solo metrics won’t always increase or decrease the score to the same degree. The more important a metric is, the greater effect it’s likely to have.The results of this study suggest DA may be a useful metric by which to gauge how much organic traffic you may receive from Google.If you want to grow your SEO rankings, consider ramping up your domain authority strategy. However, it can take a while to develop authority, so don’t worry if you don’t see results right away.
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